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ABOUT Character Sports
At Character Sports, we believe that sports and competition can help to unite the world. Our mission is to provide the highest quality sports programs in the area that allows athletes of all ages to improve physically, mentally, and emotionally, no matter what time of year.


meet the team

Jay Damron - Founder
Jay Damron is a basketball trainer and coach raised in Carrollton, KY, who works with athletes to build confidence, sharpen skills, and close the gap between performance and potential. A former multi-sport athlete and college soccer player at the University of the Cumberlands, Jay brings a competitive edge and a deep commitment to player development. His training emphasizes not only technical ability, but also life skills, teaching athletes to maintain control of their attitude, effort, and impact both on and off the court. As part of the Corbin High School boys soccer coaching staff, and driven by a desire to make his community stronger for his wife and daughter, Jay is passionate about helping young people grow into leaders who leave a positive mark wherever they go.