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Unlock your full potential

Physical and Technical sports training for athletes.

ABOUT Character Sports

At Character Sports, we believe that sports and competition can help to unite the world. Our mission is to provide the highest quality sports programs in the area that allows athletes of all ages to improve physically, mentally, and emotionally, no matter what time of year.

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Our Current Sponsors

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meet the team

Jay Damron - Founder

Jay Damron is a basketball trainer and coach raised in Carrollton, KY, who works with athletes to build confidence, sharpen skills, and close the gap between performance and potential. A former multi-sport athlete and college soccer player at the University of the Cumberlands, Jay brings a competitive edge and a deep commitment to player development. His training emphasizes not only technical ability, but also life skills, teaching athletes to maintain control of their attitude, effort, and impact both on and off the court. As part of the Corbin High School boys soccer coaching staff, and driven by a desire to make his community stronger for his wife and daughter, Jay is passionate about helping young people grow into leaders who leave a positive mark wherever they go.

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The Peak Performance Journal

Mia - Corbin, KY

Coach Jay, with Character Sports, has really helped my son strengthen his foundational skills and build confidence. His encouragement has meant the world to my son. It is such a gift as a parent to have good coaches pouring into your child in the sports arena. You cannot go wrong with Character Sports and Coach Jay!

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